Top luxury advertisers continue their trust in JCDecaux Out of Home to meet ongoing consumer demand and drive in-store purchases.
U.S. Shoppers Continue to Spend on Luxury Goods
Even in the face of economic uncertainty, younger consumers including both Gen Z and Millennials continue to spend on luxury goods according to Bloomberg.
Luxury demand among U.S. adults at large is expected to grow exponentially over the next decade with a forecasted $19 billion or nearly 30% increase in sales by 2028.
Outdoor as a High Value Marketing Tool
Along boutique shopping corridors and within bustling malls, JCDecaux OOH allows advertisers to reach and engage high spend consumers at eye level beside or in direct proximity to luxury storefronts.
ChanelAccording to OAAA, nearly half of U.S. consumers (42%) say OOH ads impact in-store purchase decisions.
Additional survey results indicate 47% of respondents including 61% of those in large cities recently recall seeing luxury apparel OOH ads. Of the 86% of respondents who saw a luxury apparel OOH ad and engaged, 49% visited the luxury brand’s website and 31% followed the luxury brand on social media.
Celebrities Influence Purchase Decisions
It’s not just vanity- the inclusion of high-profile individuals in advertising has quantifiable impact on marketing strategies; 32% of U.S. consumers including 37% Gen Z, 42% urban residents, and 46% high-income individuals say the appearance of influencers or celebrities in OOH ads increases their likelihood to purchase.
In-Store Shopping Holds Strong, Especially with Gen Z
A 2023 report from ICSC indicates that Gen Z shoppers prefer in-person retail experiences as much as if not more than online shopping; 97% of Gen Z survey respondents say they shop brick-and-mortar and 95% say they shop online.