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As the anticipation builds for this upcoming Memorial Day Weekend, Americans are taking to the skies for their vacations. With TSA passenger counts continuing to rise, there is an estimated 37 million passengers that will travel this holiday weekend across the United States.
Disney World and SeaWorld are among many advertisers taking advantage of the heavy influx of passengers and running on premium advertising space in JCDecaux’s airport portfolio. Showcasing at one of the top 5 busiest airports in the U.S. and the busiest airport in Florida, the two major amusement parks are attracting travelers at Orlando International Airport.
Remaining top of mind throughout MCO, Disney World is running on our Prestige Digital Network, promoting their many parks as well as Epcot’s International Flower & Garden Festival. As the consumer interest in visiting Disney has returned to pre-COVID levels and the parks soon to return to full capacity, Disney’s ads are alluring travelers in to visit this magical theme park.
SeaWorld is making a splash on JCDecaux’s high-definition digital screens throughout Orlando International Airport. With newly eased mask mandates for fully vaccinated travelers, SeaWorld is reopening safely and is welcoming all travelers to join in on the fun. Promoting their Electric Ocean event beginning on May 28th, SeaWorld is leveraging our premium ad space with vibrant and full-motion ads to fully immerse passengers.