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To help reopen America in the safest possible way, Clorox is teaming up with major brands including United Airlines, Uber, the CDC and more to launch the Safer Today Alliance. To promote this nationwide effort, Clorox has looked to OOH advertising on JCDecaux’s eye-catching platforms.
Having launched just in time to catch the crowds for Memorial Day Weekend, Clorox was reaching travelers at Los Angeles International Airport and Dallas/Fort Worth International Airport. This past holiday weekend broke pandemic air travel records with over 7 million travelers going through TSA checkpoints across the U.S.
Choosing to advertise at the very beginning of the summer travel season, Clorox is able to reach the most air travelers since the beginning of the pandemic. Taking advantage of our full-motion digital capabilities, Clorox can easily spread the word about the Safer Today Alliance and attract passengers with customized messaging and graphics.