Climate change campaigns have taken over our OOH inventory this week to promote Climate Week.
JCDecaux is partnered with Climate Week as a media sponsor for the third annual Climate Week NYC. The event, running from September 20th through the 26th, showcases current climate actions and discusses future steps.
To promote Climate Week NYC 2021, this campaign is running on our static bus shelters and newsstands across the city. Starting on September 6th, these creatives have featured different individuals and local business owners on how they are fighting climate change.
Other climate focused initiatives have taken to JCDecaux’s OOH advertising networks to promote their missions. Amazon’s, Climate Pledge, a campaign urging CEOs and other business decisions makers to take decisive climate action, is running on our New York and Chicago digital street furniture. In Boston’s Logan International Airport, The Union of Concerned Scientists leveraged our prestige digital screens to promote their messages about the importance of acting against climate change.
Coinciding with NYC's Climate Week, the United Nations General Assembly was held this week at the United Nations in New York. In the midst of many high-profile political attendees, South Korea invited popular K-pop band BTS to the convention to give a speech about climate change and perform. Taking advantage of one of JCDecaux's key placements across NYC, fans of BTS member Jimin advertised on our bus shelter directly outside the UN during this important event.
Our larger than life OOH networks are hard for by passers to miss. Engaging with these ads may create discussion, evoke thought, or most importantly, make someone act on the topic and do their part to better our planet. We hope that these campaigns create change in some way, no matter how small, to better the planet and our future.
We encourage you to learn more about JCDecaux's environmental priorities, Climate Week NYC, The Climate Pledge, Union of Concerned Scientists, and do your part in preventing climate change.