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This brand is reaching NYC pedestrians.
E-learning platform, MasterClass, is running a motivational campaign on JCDecaux’s New York digital street furniture.
Masterclass previously ran a campaign that dominated the World Trade Center PATH station, communicating with incoming and outgoing commuters. Its current street level campaign is now reaching the foot traffic which has shifted from underground transit hubs to pedestrian walkways, as a result of the pandemic.
The creatives contain inspirational copy promoting self-betterment and feature a major draw of these online seminars; celebrity lecturers. The renowned figures attract those interested in learning trade secrets from the best in the business, such as film director Spike Lee.
Our digital street furniture is an optimal channel through which MasterClass can reach its target audience of the diverse and creative individuals who inhabit New York City.