Zelle is a fast, safe, and contact-free way to send and receive money which is perfect for gift giving this holiday season! Used by many top banks such as Chase, Bank of America, Citi, and Wells Fargo, consumers can send and receive money directly through their banks or the company’s app.
With the importance of contactless services this year, Zelle has joined forces with JCDecaux to increase their brand presence! Running on high-definition digital screens at Dallas/Fort Worth and Boston Logan International Airport as well as on Boston digital street furniture, Zelle is effectively reaching travelers out of their homes.
Being a fully online company, Zelle has expanded to OOH to increase their overall reach and capture the attention of consumers. Utilizing JCDecaux’s OOH advertising is the best way for Zelle to create an identity in the physical world and attract consumers out of their homes.

Check out the full campaign below!