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The most recent of our airport partners to go live with our programmatic capabilities is Miami International Airport, extending our network to one of the hottest markets in the USA! Full airport coverage is activated through our Prestige Digital Network and Digital Charging Stations.
The first brands to leverage this new launch are Visit Abu Dhabi, Marriot, and the Department of Homeland Security.
These campaigns aren’t just running in Miami! Visit Abu Dhabi’s wide-reaching campaign targets thrill-seekers and adventurers with PDN and charging station creatives across George Bush Intercontinental, Houston Hobby, Miami International, Boston Logan International, Los Angeles International and Dallas-Fort Worth International airports.
Marriott’s December campaign is also targeting airports across the country: DFW, BOS, PIT and MIA. Our latest launch allows the popular hotel brand to extend their reach into one of America’s hottest markets. Miami International Airport is a key gateway into this important tourist destination, and their 2022 traffic numbers are on track to be their busiest year ever. In fact, November air travel at MIA was up 15% vs pre-pandemic and 13% from 2021. This also the first campaign to activate our programmatic capabilities in Pittsburgh International Airport!
Programmatic advertising offers brands a unique opportunity to unlock the premium benefits of airport advertising with the flexibility of digital ad buying. Targeted impression buys create ultra-effective campaigns, allowing brands across all sorts of industries to reach their key audiences with ease.