In partnership with The New York Times, Shell presented their Moving Forward campaign at George Bush Intercontinental Airport (IAH) to spread awareness about sustainable travel in the future.

Using a live feed camera, they created the illusion of a “window” on a digital LED screen in Terminal C that looked out onto the tarmac. Showcasing airplanes arriving and departing in real-time, an augmented reality overlay was added on top of the live feed visuals, presenting facts for future sustainable travel.

Shell’s innovative digital campaign successfully gave passengers a glimpse into the future of flying!