With 2020 behind us and New Year resolutions beginning, many people are looking at ways to better their health and overall well-being.
Monument, an affordable online treatment platform for people looking to change their habits with alcohol, has started off the year in a huge way. The pandemic has been difficult for everyone and especially hard on those who struggle with addiction and illness. Launching as fully online and contactless, Monument began during the pandemic to help those struggling at any time and any place. Teaming up with JCDecaux to increase their OOH visibility, Monument ran across 7 top U.S. airports and on 628 screens, creating the ultimate digital takeover on the first day of 2021.
To reach people outside of their homes during the holidays, Monument collaborated with JCDecaux to maximize their brand presence and leave a long-lasting impression. The online treatment platform took over LAX, DFW, IAH, HOU, BOS, MIA, and PIT airports on January 1st, fully captivating travelers on our Prestige Digital Network. JCDecaux’s digital flexibility and turnkey programs allow advertisers to plan customizable campaigns to fit their desired time frame and effectively reach their target audience.  

Check out the following recap of Monument's coast to coast digital takeover!