The New York Auto Show is the nation’s most high-profile automotive event, highly anticipated among both car enthusiasts and everyday drivers who are likely to be influenced by brand messaging ahead of their next car purchase. Over 30 major automakers are participating in this year’s event, all of which are competing for memorability that translates to action.
What exhibitors like Nissan recognize is that Auto Show ticket holders are not just susceptible to automotive influence while inside the venue. Rather, the journeys of these attendees include trips between hotels, restaurants, transportation hubs, parking garages, and other points of interest. And so Nissan is investing in on-street advertising that can prime attendees before they enter the convention center as well as reinforce brand messaging after they leave.
Street furniture fills gaps in trade show journeys
Insights using Placer.ai mobile signal data during last year’s Auto Show prove that attendee journeys are complex and geographically broad, spanning entire neighborhoods from the East Side to the West Side of Manhattan. JCDecaux street furniture is ideally positioned to intercept these journeys at several points, effectively bringing convention messaging beyond the convention center while still influencing those same high-value attendees.
Research: Automakers enhance engagement with OOH ads
Survey insights from the Harris Poll indicate the following; among consumers who have recently noticed an OOH automotive ad, including over 50% of those in large cities of 1 million+ population, 43% took some type of action- 38% visited the dealer or brand website, 38% conducted online research about the dealer or brand, and 30% shared information by word of mouth.
JCDecaux outdoor ads amplify Chicago Auto Show exhibitors
While the New York Auto Show is the nation’s oldest and most recognizable automotive event, the Chicago Auto Show is regarded as the nation’s largest with over 1 million square feet of exhibition space. Just as in New York, participating automakers influence attendees beyond McCormick Place with street level ads near popular hotels and transportation hubs as well as a vast network of expressway digital billboards that meet in-bound drivers in bumper-to-bumper traffic.
Street level advertising enables landmark innovation
JCDecaux street furniture advertising offers brands like Nissan the chance to activate Auto Show hype and creativity outside their official exhibition space. Customized bus shelter takeovers including roof buildouts, bench replacements, vinyl wraps, and engaging digital displays capture the spirit of automotive innovation, delivered directly to consumers where they’re most susceptible to brand messaging.
JCDecaux Campaign Showcase: Convention and Automotive Advertising
Explore how industry leaders make the most of each ad dollar with strategically located on street advertising, including high impact special events and automotive messaging where it’s most likely to make an impact.