As business booms across America’s cities, top companies are expanding with new locations in untapped neighborhoods.
To generate sustained buzz and ensure opening day success, brands are leveraging outdoor advertising close to storefront locations and target audiences.
From banking to apparel, advertisers across industries recognize OOH’s proven impact on business success and real-life consumer action.
According to OAAA, of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 43% visited the advertiser’s website and 39% searched for more information about the advertiser.
Meanwhile, Nielsen has reported that of the 39% of consumers who noticed directional OOH ads, 20% immediately visited the business being advertised and 74% of those who visited made a physical purchase.
Just as Americans continue to opt for a mix of online and in-person shopping and banking experiences, brands are continuing to put their trust into OOH media as a means of bringing about real-life action beyond awareness.