Outdoor advertising has once again proved its value among film marketers and other top brands in the lead up to the Creed III release.
Creed III will go down as one of the most successful sports movies in recent history. It achieved a record-breaking opening weekend in North America, totaling $58.7 million in box office sales- the biggest sports film opening ever.
To help facilitate this success, MGM Studios used JCDecaux roadside OOH in NYC and Chicago to effortlessly reach an increasingly on-the-move audience who craves unique offline advertising experiences.
Beyond the film itself, both Calvin Klein and Hennessey used OOH media to leverage the buzz surrounding Creed III.
Calvin Klein’s latest model is Creed’s lead actor and the third installments’ debut director, Michael B. Jordan. As one of the most popular faces in entertainment, Jordan’s endorsement contributes to this brand’s ongoing image of prestige.
Meanwhile, Hennessey outfitted strategically located bus shelters with custom seating, a three-dimensional showcase of boxing ring ropes, and a QR code to transport users to a virtual boxing gym for a true cross-platform interactive experience.
Even in the age of streaming, theater releases continue to attract impressive crowds and stand as valuable marketing opportunities for outdoor advertising like JCDecaux media.