From bold creatives that effortlessly hit the eye to a strategic tease-and-reveal strategy that drums up valuable anticipation, top fashion brands are using OOH to reach their target audiences of consumers, influencers, and press who’ve come to North America’s couture capital for Fashion Week.
As one of the four major Fashion Weeks held around the world, NYFW is a coveted opportunity for top fashion houses to stand out among a sea of industry staples.
Our network of digital advertising panels across Manhattan has once again proven to be a highly effective means of achieving brand awareness while showcasing the hottest trends and inspiration in streetwear, glamour, athleisure, and beyond.
World-famous model Kendall Jenner is flaunting Givenchy’s new 2022 Spring/Summer collection on our 4K quality advertising panels posted along 5th Avenue, helping the French luxury fashion house attract new fans while elevating their perceived credibility within this prestigious industry.
Also reaching Fashion Week attendees and style-conscious consumers is Balmain, whose latest line of ready-to-wear garments and accessories designed by Olivier Rousteing is on full eye-level display with our 5th Avenue inventory.
Also on our high-profile 5th Avenue screens is Italian fashion powerhouse Fendi which complimented the launch of their Women’s Spring/Summer 2022 line with eye-catching Valentine’s Day themed creatives.
Christian Dior is parading high-contrast creatives to promote their new Spring/Summer collection from designer Maria Grazia Chiuri. Dior is taking full advantage of pedestrians’ heightened sense of awareness with larger-than-life imagery that effortlessly draws attention to their iconic products.
Meanwhile, in the world of athleisure, Adidas created widespread buzz for the launch of their new size-inclusive support bras made with sleek performance fabric that achieves maximum comfort during a range of impact workouts.
By utilizing a well-thought-out teaser that adds a level of curiosity to what may otherwise be a typical advertising campaign, Adidas was able to generate intrigue and effectively lift their brand profile ahead of the full reveal on February 14th, just after the kick-off of NYFW.
While a tease-and-reveal strategy can easily go wrong if the final unveiling fails to live up to the expectations put forth by the initial sneak peek, this advertisement’s evolution fulfills its promise by successfully conveying the problem that the new product solves in a creative format that’s both simple yet captivating.