Oatly has returned to JCDecaux’s street furniture for a second consecutive summer. Last year, this beloved oat milk brand had a successful out-of-home campaign running on our Chicago and New York static street furniture which generated significant social media engagement pictured below. This time around, the brand aims to make an even bigger impact, running various creatives on both our static and digital street furniture in New York City, Chicago, and Boston.
Advertising its many ice cream flavors and oat milk products, the campaign is constituted of over 10 creatives, differing in each market. These creatives are text heavy, including comedically candid messages which often acknowledge their position as advertisements in relation to the consumer.
The digital format is ideal for any campaign with numerous creatives, as advertisers can run multiple creatives at one location, expanding the potential to develop a story and communicate it to passersby. Combining its witty brand voice and digital capabilities, Oatly further engaged consumers by including a countdown to the end of its digital advertising loop on select Chicago and New York inventory.