Beautiful skin and eye-popping makeup go hand-in-hand with high fashion. And so just in time for New York Fashion Week, and Chicago Fashion Week not far in the future, top brands are reaching these beauty-conscious urbanites with OOH ads that deliver impeccable cosmetic inspiration.
Drive-to-Store Advertising for Sephora and Ulta
Sephora and Ulta are two of the most popular beauty retailers and rely heavily on brick-and-mortar sales despite having their own lucrative e-commerce businesses. With dozens of locations in NYC and Chicago, street level advertising near these points of purchase or large format billboard ads on major expressways can seamlessly drive product awareness and in-store visits.
Estee Lauder’s latest campaign amplifies the new “Born This Way” collection of foundations from Too Faced, conveniently available to Sephora locations across NYC. Beyond driving traffic to physical Sephora locations, this campaign leverages visually striking full motion design that stands out against the bustling urban environment.
The Body Shop and Medik8 Achieve Online Engagement
Meanwhile, e-commerce has become an integral part of the beauty industry, and more advertisers are recognizing that real-life outdoor ads can drive online action with higher return relative to each advertising dollar.
The Body Shop is in the midst a major brick-and-mortar to e-commerce shift, and given the mass reach of OOH, JCDecaux street furniture is being used to inform NYC and Chicago ad viewers of their return to market and drive mobile engagement via QR-code scans. Medik8, on the other hand, has always pushed direct-to-consumer sales via their website, and continues to trust JCDecaux OOH to generate action beyond awareness.
Premium Brands Leverage OOH’s High-Quality Perception
Well over half (66%) of US adults say that OOH ads in iconic or high traffic locations like JCDecaux’s Manhattan and Downtown Chicago street furniture would impact their opinion of a brand or product. Roughly the same percentage of US adults say these ads would prompt them to act, and nearly half say they would generate higher interest in the brand or product compared to other types of advertising.
Louis Vuitton and Estee Lauder are two well-established brands in the world of beauty and cosmetics with already widespread awareness. Similarly, high-end fragrance brands also have iconic brand images with decades of proven market success under their belt. However, as JCDecaux OOH includes premium digital eye level placements across the most sought-after urban retail corridors, these brands can reinforce their industry leadership and prestige.
Explore more top beauty advertisers leveraging JCDecaux OOH.