The most captivating films and series of the year are leveraging JCDecaux’s strategically positioned OOH panels in New York City to leave a lasting impression on consumers and entertainment industry insiders.
Streaming platforms and production companies have once again chosen to partner with JCDecaux to reach their target consumers ahead of the recent SAG Awards and upcoming Academy Awards in late March.
Even beyond the award show season, OOH has long been a key part of marketing strategies within the entertainment industry. But because our New York market is a hub for industry insiders similar to our West Coast networks, our Manhattan digital inventory holds especially valuable potential for reaching members of award show committees.
In addition to the prospect of reaching industry insiders, OOH is an extremely effective means of reaching general consumers in search of the next must-see movie or binge-worthy series. And because of its “in-the-public-eye” nature, OOH has an inherent sense of credibility that helps to establish new content as significant.
OOH advertising also effectively drives consumers to act in line with each campaign’s objective, whether that be to subscribe to a streaming platform or buy tickets at the movie theatre, all while generating valuable awareness and anticipation.
The various award shows of the season give these advertisers yet another reason to incorporate OOH into their marketing plans; by including award nominations and achievements within the creative, these campaigns can further influence behavior and encourage immediate action.
Overall, what these movies and series have in common is that they all leverage OOH’s ability to break through the noise of the urban environment and oversaturated digital platforms to achieve valuable awareness that can make or break their success.