New York Fashion Week is the time for designers to put their best foot forward. This jam-packed week of fashion programming is one of the world’s premiere industry celebrations as well as an unbeatable opportunity for brands to amplify their latest collections in front of fashion insiders and trendsetters from around the globe. Urban outdoor ad placements like those on JCDecaux street furniture offer premium real-life touchpoints that enhance brands’ presence during Fashion Week, regardless of if they have an official runway show.
Christian Louboutin
On-street advertisers during Fashion Week include an abundance of European luxury brands who are increasing their investment in the North American market with new flagship stores across secondary U.S. cities, upcoming U.S. runway shows, and of course increased OOH ad spend in major markets like NYC. These premium brands know that their target affluent consumers in the U.S. are out-and-about on city streets and likely to be exposed to JCDecaux street level advertising- especially during NYFW.
Outdoor Ads Prime Fashion Insiders Ahead of Official Runways
Michael Kors, Ulla Johnson and Theory are among the dozens of renowned designers with official NYFW programming and therefore are maximizing their visibility ahead of and after their respective events with city-wide DOOH. This broad coverage includes panels near official NYFW venues, top hotels, popular nightlife, and major retail corridors- solidifying the framework for these advertisers to achieve repeat exposure.
Fashion Advertisers Drive Storefront Traffic and Sales
Even for brands with no official runway events, street level OOH ads strengthen visibility and offer strategic alignment with the prestige of NYFW. As our vast street furniture networks enable brands to showcase entire collections through multi-creative collections, iconic placements near flagship storefronts up-and-down Fifth Avenue, Madison Avenue, 57th Street, Meatpacking and beyond seamlessly encourage footfall and subsequent in-store sales.
Mid-Tier and Accessible Luxury Retailers Join the Conversation
Despite the large presence of top tier luxury designers, New York Fashion Week is a celebration of all styles, categories, and budgets. And so JCDecaux OOH offers the same high-impact placements to any fashion retailer or designer who aims to reach a diverse, fashion-forward, and ready-to-spend audience- from department stores to popular lifestyle brands.
Explore the latest styles on city streets during the biggest week of fashion: