81% of consumers in large cities recall recently seeing OOH ads for personal care products.
83% who saw an OOH personal care product ad engaged, including:
- 41% purchased the product/brand being advertised (46% urban 1M+)
- 38% talked to friends or family about the product/brand being advertised (44% Gen Z)
- 34% Took advantage of a special offer or promotion
- 34% searched for the specific product/brand online (43% urban 1M+)
- 31% visited the product/brand’s website
Personal Care Products
OOH personal care product ad messages most likely to engage consumers:
Non-Alcoholic Beverages
82% of consumers in large cities recall recently seeing OOH ads for non-alcoholic beverages.
73% who saw an OOH personal care product ad engaged, including:
- 43% purchased the product/brand being advertised (47% Millennials)
- 34% talked to friends or family about the product/brand being advertised (41% Gen Z)
- 29% took advantage of a special offer or promotion (34% Gen Z)
- 28% visited the product/brand’s website (36% Gen Z)
- 22% followed the product/brand on social media (32% urban 1M+)
OOH non-alcoholic beverage ad messages most likely to engage consumers:
Sit Down Restaurants
77% of consumers in large cities recall recently seeing OOH ads for sit down restaurants.
86% who saw an OOH sit down restaurant ad engaged, including:
- 40% talked to friends or family about the restaurant
- 39% searched for the restaurant online (45% Gen Z)
- 38% looked up reviews of the restaurant (43% Millennials)
- 36% visited the restaurant’s website (44% urban 1M+)
- 33% ate at the restaurant advertised (41% Midwest)
- 25% took advantage of a special offer or promotion
OOH sit down restaurant ad messages most likely to engage consumers:
Real Estate
64% of consumers in large cities recall recently seeing OOH ads for real estate.
60% who saw an OOH real estate ad engaged, including:
- 38% searched for the home(s) advertised online
- 38% talked to friends or family about the agent(s) or realty group (47% Gen Z)
- 31% visited the agent(s) or realty group’s website
- 28% searched for the agent(s) or realty group online
- 25% downloaded an app (47% urban 1M+, 33% Gen Z)
OOH real estate ad messages most likely to engage consumers:
Job Recruitment
66% of consumers in large cities recall recently seeing OOH ads for job recruitment.
75% who saw an OOH job recruitment ad engaged, including:
- 41% talked to friends or family about the employer/company
- 39% visited the employer/company’s website (50% urban <1M)
- 38% searched for the employer/company online
- 33% applied for a job with the employer/company featured (38% Gen Z)
OOH job recruitment ad messages most likely to engage consumers:
