OOH: A Shamrockin' Advertising Format

To capitalize on St. Patrick’s Day sales, renowned Irish alcohol brands leveraged our shamrockin’ advertising formats to catch consumers' eyes across our NYC, Chicago, and Boston street furniture inventory.

St. Patrick’s Day is one of the most popular drinking days in America, with 61% of Americans planning to celebrate, according to Statista. As a result, it is the perfect opportunity for Irish alcohol brands to advertise across our OOH networks.

This year, there is an anticipated 54 percent increase in expected attendees across America planning to celebrate. In addition, there is a predicted increase in consumer spending of $6.9 billion on festivities, $1 billion more than last year, according to the National Retail Federation. 

With at least half of all adults strongly or somewhat agreeing that they notice OOH ads more often when they align with their needs and interests (57%) or tailor to the location they are in (54%), according to OAAA, OOH makes for the perfect format for holiday-related campaigns. 

Guinness, the most consumed beer on St. Patrick’s Day, is served 819% more on the holiday than on any other day. To capitalize on their popularity, the brand utilized our OOH network across Boston, Chicago, and New York with personalized messages for each location.

Irish Whisky brands Tullamore and Powers used our networks to go against the grain and bring whisky to the forefront with festive and personal messaging across our inventory, targeting consumers while out and about, going to bars, restaurants, and partaking in the holiday festivities.

With the strength of OOH media and a bit of St. Patrick's Day luck, brands using JCDecaux's OOH networks are guaranteed a shamrockin’ campaign.