Healthcare brands are leveraging our OOH network to amplify their voices on the city streets.
When considering healthcare, consumers are looking for brands that are personable and reliable. As a less intrusive medium that 58% of Americans consider the most trustworthy, OOH is helping brands to break through the noise of oversaturated digital formats and create a more impactful ad experience.
The most recent study from OAAA and the Harris Poll found that 78% of Gen Z, 74% of millennials, and 72% of urban residents in large cities have recently noticed an OOH healthcare ad, an overall increase of 58% among adult consumers.
Accordingly, OOH ad spending among healthcare advertisers is up 13% within the first half of 2022 and is projected to continue its growth through the end of the year.
The OAAA report also indicated that 37% of consumers find ads about local care facilities the most relevant. These local advertisers benefit greatly from OOH’s unique ability to advertise near key locations, offering contextualized messaging with maximum impact.
Additionally, over three-quarters (76%) of consumers who recently noticed OOH healthcare ads were prompted to take action. Healthcare centers like Saint Jude’s and NYU Langone Health take advantage of this reality by incorporating easily accessible QR codes within their ads.
Through the power of OOH’s contextually relevant and trustworthy messaging, healthcare brands can ultimately ensure more individuals get access to the healthcare they or a loved one deserves.