The Trade Desk is improving their campaign efficiency and effectiveness through a new omnichannel approach.
The Trade Desk, a technology platform that helps marketers expand their consumer reach, has recently taken its capabilities to new heights by introducing omnichannel advertising features, including the power of digital OOH to reach its 2022 goals of completing a 1,000-person hiring target and boosting their brand lift by 5%.
To remain competitive in today's digital landscape and break through the noise to convey their brand's message in a way that stands out, The Trade Desk levered our NYC digital shelters and newsstands. Through the incorporation of digital OOH alone, The Trade Desk has reached 15 million consumers in an impactive and non-invasive way.
This has not only generated significant social media buzz but has also allowed them to reach their target audience through a first-to-market approach, gather valuable qualitative feedback, and ultimately achieve their brand awareness goals.
In conclusion, The Trade Desk's omni channel approach allowed the brand to optimize the efficiency and effectiveness of their advertising campaign. By targeting consumers on their preferred devices and platforms, they were able to deliver a more personalized experience to their audience.
Additionally, their expansion into the DOOH space allowed them to showcase a more authentic version of their brand and reach industry professionals throughout the streets as a trusted partner for achieving marketing goals.
Read more: The Trade Desk