This outstanding creative concept was facilitated by media and creative partners Nowadays, Talon America and Grand Visual, and Havas Media Group.
As part of this one-of-a-kind Innovate campaign, a short clip of LaMelo performing tricks with a basketball is superimposed onto a live street view which is streamed from a camera installed on the outside face of the bus shelter unit. After this, the new sneaker model is presented alongside the PUMA logo and directional information to the PUMA flagship store and select Foot Locker locations.
Because this campaign is running on thoughtfully selected bus shelter units near retail outlets where the MB.01. is sold, the directional information within the creative acts as an effective call-to-action that can drive in-store sales in addition to general brand awareness.
Overall, this campaign exemplifies OOH’s unmatched capabilities for encouraging meaningful consumer interaction via a sharable, unmissable, and unskippable advertising platform. It is for this reason why PUMA and other top names in the apparel industry trust OOH to achieve their marketing objectives in a way that guarantees maximum creative impact and ROI.