What makes OOH a preferred means of standing out and reaching target consumers among gambling advertisers? One thing is for sure- it’s not luck.
Beyond the fact that people are more aware of their surroundings and thus more susceptible to brand messaging when outside their homes, data shows that consumers in JCDecaux markets like to gamble- both in-person and online.
On average, JCDecaux ad viewers are 54% more likely to have visited a Las Vegas casino in the last 12 months, and 26% more likely to have visited an online gambling website in the last three months.
Just as a renowned physical destination like Rivers Casino was able to drive awareness with our digital city information panels in Chicago, the New York Lottery successfully drove ticket sales at nearby points of purchase by promoting their jackpot on our NYC digital bus shelters.
Online sports betting may see popularity against a more specific audience, but just as lotteries and casinos leverage OOH to drive real-world action, online gambling platforms leverage real-world advertising to drive online activity.
Digital capabilities build upon the inherent effectiveness of OOH by providing increased opportunities for contextual relevancy- a perfect match for sports-related advertisers.
Caesars Sportsbook, for example, leveraged dynamic content within their most recent digital campaign by featuring current game spreads that could be swiftly updated throughout its flight.
From street furniture to billboards, our OOH networks help these advertisers achieve maximum exposure among a diverse audience of adult consumers- an important asset as lottery-players, casino gamblers, and online sports betters alike span across age, race, and socioeconomic demographics.