The impact that celebrity status can have on outdoor advertising goes beyond a brand endorsement.
According to the most recent consumer insights report from the Outdoor Advertising Association of America and The Harris Poll, younger consumers (particularly millennials) are highly likely to repost OOH ads on social media platforms including Facebook, Instagram, and Twitter.
It was also found that of the 75% of social media users who saw OOH ads reposted on various platforms, 48% visited the company’s website, 36% searched for the company online, and 27% followed the company’s social account.
Beyond the typical urban consumer, OOH ads in the age of social media are more likely to be reposted be celebrities on their respective social accounts when they are featured in the campaign.
By doing so, celebrities extend the reach of the campaign beyond its traditional buy, gaining traction among their enormous digital followings.
