OOH’s ability to drive real-life action lends well to advertisers looking to capitalize on consumers’ 2024 resolutions.

“New Year, New Me” may as well be January’s official mantra.  

A new survey from Forbes Health found that of the more than one-third of Americans that make a New Year’s resolution, the most popular goals include improved fitness (48%), lose weight (34%), and improved diet (32%).

Equinox, Hello Fresh, Weight Watchers and more are leveraging JCDecaux’s urban OOH networks to position their brands as key opportunities for achieving improved health in the new year.  

Generating Engagement with OOH
 

JCDecaux street furniture and billboards reach hyper-aware, on-the-move consumers with messages that not only resonate but motivate.

 OAAA and Morning Consult report that of the 78% of US adults who took an action after recently seeing an OOH ad, 44% searched online for more information about the advertiser, 29% visited the advertiser’s website.

 Meanwhile, 76% of US adults took an action on their mobile device after recently seeing an OOH ad. Of those, 51% searched online for more information about the advertiser, 42% made an online purchase, and 33% visited the advertiser’s website.

Additional findings indicate that 57% of US adults are more likely to notice OOH ads aligned with their needs.