Ahead of one of the most prestigious media opportunities available to marketers, top brands are driving consumer response with real-life street level advertising.
The Super Bowl is a truly massive economic engine, generating hundreds of millions in revenue for regional economies as well as huge profits for national brands looking to reach new audiences. To achieve this, advertisers are investing heavily in physical advertising formats like OOH that don’t fall victim to commercial break distractions or ad skips.
At any point in the year, both leaders and newcomers in the consumer-packaged goods category see strong returns on OOH investments as these ads reach on-the-move target viewers already outside the home and often steps away from points of purchase. However, key sporting events like SBLX serve as can’t-miss opportunities for strategic brand alignment and particularly high relevance.
Iconic official NFL sponsors like Pepsi or relatively new beverage makers like Poppi each leverage on-street OOH to intercept a mass hyper-aware audience, many of whom are likely planning their own Super Bowl parties and susceptible to relevant brand influence. Meanwhile, alternative snack options like Lesser Evil use JCDecaux street furniture to associate their brand with other more traditional game day favorites.
Consumer insights from The Harris Poll indicate that 90% of US adults engaged with a sporting event OOH ad after seeing it. Additionally, 77% rate OOH ads for major sporting events are more or equally memorable as other ad types. This research supports audiences’ desire for and susceptibility to timely, contextual outdoor advertising.
Although taking place at Levi’s Stadium in Santa Clara, the city of San Francisco stands to benefit from most of the official Super Bowl festivities. An official NFL fan zone experience at Moscone Center in addition to celebrations across the city will attract tens of thousands. And as attendees travel between Levi’s Stadium, Moscone, transit hubs, bars, and top locations they are repeatedly exposed to JCDecaux kiosk advertising- the largest street level advertising in the city.
Sporting events like the Super Bowl, Olympics, Marathons, and the prestigious US Open have evolved into national phenomenon with new opportunities for fans to join the conversation leading up to and during the action. Digital street furniture advertising in the heart of Patriots territory in Downtown Boston enables Kalshi to engage these fans, amplifying real time prediction insights in front of a hyper-aware, ready-to-act audience.
Explore highlights of JCDecaux sports and sporting event advertisers in our category showcase.
