Chanel, Gucci, Fendi, and Rolex are effortlessly reaching their target urban consumers by leveraging the high reach and inherent credibility of our standout kiosk advertising inventory.
The general benefits of out-of-home are no secret; advertisers have long recognized the value of on-the-move consumers’ heightened sense of awareness and the enhanced perception of legitimacy that public exposure brings.
But OOH can be especially useful for brands that are looking to target a specific audience while driving immediate consumer action. In the case of luxury advertisers, the proximity of our downtown 17-foot kiosks to high-income consumers and points of purchase is a perfect opportunity for driving meaningful engagement.
Despite pandemic-era shopping habits, 2021 saw brick and mortar sales grow faster than e-commerce for the first time ever – 18.5% versus 14.2% growth respectively. 1
Meanwhile a consumer report from OAAA and The Harris Poll found that of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 39% made a physical in-store purchase. 2
The physical urban presence of these kiosks near key retail centers, cultural attractions, office clusters, and public transit hubs allows these brands to take advantage of consumers’ continued preference for in-person shopping and growing disinterest in over-saturated online advertising formats.
Advertising spaces like our high-profile kiosks are ideal for brands looking to showcase big picture messages that rely heavily on visuals, as is the case with luxury retailers. Further, these uniquely designed kiosks offer 100% share-of-voice in an un-skippable advertising format that can reach consumers day or night.
Just like fashion trends, the out-of-home landscape continues to evolve as both brands and consumers come to expect more from advertising spaces. We pioneered these kiosks in 1994, and we are preparing to launch our first digital kiosks in the first half of 2022.
These initial 20 LED advertising faces centered around Market Street will be the city’s largest street-level digital displays, providing increased campaign flexibility and engagement opportunities to advertisers across industries including luxury fashion.
Sources:
1 US Department of Commerce Retail Indicator Division December 2021 Monthly Retail Trade Report
2 OAAA-Harris Poll Consumer Insights and Intent Early 2022 Executive Summary