Brands are leveraging JCDecaux’s prestigious digital inventory around the globe to deliver unique campaigns to a mass audience.
Tag Heuer in Los Angeles, Coca Cola in São Paulo, and Magnum in Singapore are elevating OOH advertising with their striking 3D campaigns, featured on some of JCDecaux's most prestigious DOOH inventory. Supported by JCDecaux's global expertise, these cutting-edge displays highlight the power of 3D advertising to capture attention and engage audiences through its unique combination of visual and spatial depth.
Anamorphic ads, known for their captivating, larger-than-life nature, are highly effective in OOH advertising. Tag Heuer skillfully employed this format on LAX's Time Tower, while Magnum used 3D forced perspective at Singapore's Raffles City Mall. Forced perspective allows advertisers to simulate 3D creatives on flat screens from various angles, creating unforgettable experiences for viewers and strengthening the connection between the brand and its audience.
3D advertising offers the significant advantage of enhancing consumer engagement and improving memory recall. According to a recent study a 3D billboard garnered 80% of visual attention, while a 2D billboard in the same location received only 51%. This increased engagement can be attributed to the multisensory experiences created by 3D ads, which help viewers feel emotionally connected and captivated. Additionally, the human brain perceives 3D images and videos as having depth, making them more effective than 2D ads.
As we look toward the future of 3D in OOH, innovative campaigns like Coca Cola's blend virtual reality with real life, creating immersive experiences and signaling a promising future for 3D advertising. The ad shows a person reaching for and grabbing a coke, then placing it into an actual tube which slides down a pipe, delivering a coke to the public. This integration of virtual and real-world elements is further supported by Statista's prediction that annual revenue from 3D ads and images will triple by 2025, reflecting the potential for higher return on ad spend (ROAS) and the growing appeal of this advertising medium.