Reddit is urging the public to vote in the upcoming 2020 presidential election with its latest campaign on JCDecaux’s SoHo billboard. Using a humorous approach, this campaign shed light on the impact that every individual can have by partaking in elections. A reddit post of a cat that got 729 upvotes is juxtaposed to the 537 votes which the 2000 presidential election hinged on.
 
Our SoHo Wallscape is a mass medium which reaches the millions of people who commute to and from Manhattan every day, broadcasting this critical message that every eligible citizen can make a difference in November’s election.