The Power of the Purse

Brands are highlighting the importance of stepping up your spring style with purses and handbags this season across our inventory. 
 

Springtime brings the need for a spring wardrobe refresh, and our inventory knows that the quickest way to revamp your outfits is with new accessories, especially if their luxury.

In preparation, established fashion brands Gucci, Saint Laurent, Louis Vuitton, Valentino, Loewe, Michael Kors, and Bally are using our OOH network to showcase their new spring campaigns highlighting handbags and purses.

One way that luxury fashion brands are catching eyes across our inventory is by partnering with familiar faces. Established fashion houses Valentino, Gucci, and Louis Vuitton all used the power of celebrity across their campaigns to attract more attention on the city streets. In doing so, nearly a third (31%) of U.S. adults are more likely to purchase their products according to recent research from OAAA. 

In addition, over two-thirds (68%) say that they notice OOH ads while en route to retailers, and the same number state that they notice those very close to or right outside a store.

Loewe, Gucci, Bally, and Michael Kors all took advantage of our inventory located throughout major shopping hubs, including locations on and surrounding 5th Avenue, SoHo, and more, to showcase their ad campaigns including clear callouts to their NYC store locations to drive more in-store purchases. 

Of the 86% of consumers who saw a luxury apparel OOH ad and engaged, 49% also visited the advertiser's website. To drive online traffic, Loewe and Saint Laurent drew call-to-actions to visit their websites by including their website links in clear and simple text on their ad campaigns. 

With the added help of celebrity endorsements and eye-catching visuals across our larger-than-life advertising displays, it’s no surprise that luxury brands chose our OOH network to engage potential customers and ultimately help them drive sales for their new spring campaigns.