In the wake of a recession, cost is everything for money-conscious Americans.
Recent data from OAAA and The Harris Poll demonstrates the effectiveness of price-driven advertising content and its place in out-of-home media.
The 2022 survey shows that of the 85% of consumers that find OOH ads useful, 75% rate ad messages related to value or savings as the most relevant.
Additional findings from OAAA tell a similar story regarding specific industries; 42% of consumers rate price as the most relevant OOH message for quick service restaurants like McDonald’s.
Meanwhile, 36% of consumers indicate OOH automotive ads related to limited time special pricing as the most likely to spark engagement.
These numbers prove that price continues to attract ad viewers and act a key driver in campaign success alongside recognizable branding and a positive reputation.