Celebrations may be cancelled but pride isn't.
June marks the celebration of Pride Month which is typically packed with festivities across the country. This year, parades and parties have been cancelled in wake of the pandemic, but bold statements of pride can still be spotted in city streets.
New York City’s world-renowned Pride March was meant to fall on this past Sunday, June 28th, but has been cancelled for the first time in history. Beloved brand, Oreo, is honoring the immense significance of this historical march across JCDecaux’s New York digital street furniture.
The creatives feature contemporary and historical images of the event, reminding passersby of the many struggles which the LGBTQ+ community continues to conquer in its fight for civil rights.