Ben & Jerry’s is running a campaign with a hilarious call to action on JCDecaux’ New York Digital Network.
 
Promoting its new Punchline flavor in collaboration with Netflix is a Joke, the ice cream company is enticing passersby to ring a comedy hotline with the help of three iconic comedians; Wanda Sykes, Fortune Feimster, and Aparna Nancherla. Call 1-866-Punchline to hear hot-topic jokes from these ladies, among various other options (including the option to order a free pint of the Punchline flavor!)
 
Our digital street furniture platform is guaranteed to garner a constant stream of impressions from both drivers and pedestrians, reaching the wide array of differing individuals whom make up the beloved brand’s consumer base. Digital capabilities also allow multiple eye-catching graphics, assuring that no one looks past these creatives.