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OOH provided extra motivation for consumers to vote in the 2020 election.
Brands across numerous categories encouraged people to vote in the 2020 election, reaching them on JCDecaux’s digital and static inventory in New York City and Chicago.
These messages served as daily reminders to thousands of viewers on our large format space and street furniture.
As demonstrated by a record voter turnout in more than a century, this is one of the most pivotal elections in the history of the U.S.
Household name brands, including Reddit, Ciroc, Absolut, TBS, and Smartfood exercised their influence on the public for this critical cause. This responsible action also reinforced their brand identity with a display of dedication to our country, and therefore to their consumers.
The out of home format afforded these creatives with the functionality of mass messaging needed for the widespread relevance of these ads. Billboards and street furniture reach countless of drivers and pedestrians every day, many of whom are eligible voters.