Disney Pixar’s Soul is premiering on Disney+ this Christmas day. As a result of the ongoing pandemic, it is Pixar’s second-ever release on the streaming platform.
To promote the new film, Disney is running a campaign on our Chicago digital network, and on our digital and static street furniture in Chicago, New York, and San Francisco. Advertising on out-of-home in our many markets assures an advantage to Disney+ in the highly saturated streaming service space.
Disney+ is maximizing exposure with these platforms, as our mass medium Chicago digital billboards reach high volumes of expressway drivers and our street furniture reaches drivers and pedestrians, both 24/7. OOH is the optimal advertising channel for this broad-reach campaign, as Pixar is known for making top-tier animated films which warm the hearts of all ages.