Omnilux is using JCDecaux DOOH to intrigue and attract potential customers of their noninvasive at-home LED skin treatments.
From serums to supplements, the desire for a youthful appearance is the constant drive behind rapidly evolving beauty trends.
Currently valued at over $62 billion, the anti-aging market is projected to nearly double in size by 2030. With this growth comes an influx of products that appeal to an open-minded, more high-end consumer.
JCDecaux’s strategically positioned digital ad faces across New York City and Chicago offer Omnilux unmatched access to consumers as they traverse key shopping corridors saturated with the most popular beauty storefronts.
Whereas many skincare brands resort to marketing strategies that focus on depictions of perfect skin, these visually striking ads focus on the product itself to inform viewers of Omnilux’s technology-driven approach to skin restoration.