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JCDecaux’s digital inventory in Boston is providing The Coca-Cola Company with an ideal opportunity to drive sales of its longtime consumer-favorite, Vitamin Water. This brand is uplifting its narrative with a campaign that encourages viewers to embrace all versions of themselves with an extra boost of confidence.
Boston’s urban landscape is proving to be the most effective medium for reaching a diverse mix of residents, commuters, and tourists; our digital city information panels offer brands like Vitamin Water a footprint near key cultural, entertainment, and retail centers in and around the central business district.
Additional campaign coverage includes nearby Boston and Northeastern Universities- the perfect locations to showcase multi-creatives like these which speak to the moods and sentiments of the city’s younger population.
Vitamin Water’s campaign is being showcased on 25 digital city information panels across Boston, meaning that viewers are likely to be exposed to multiple variants throughout their day- an increase in message frequency that strengthens overall impact and further leverages consumer’s automatically heightened sense of awareness when outside the home.
This campaign exemplifies the reality that consumers are more inclined to make purchases from brands which they feel a connection to. By identifying the problems that it could potentially solve, Vitamin Water was able to create a storytelling experience that solidifies a relationship between brand and consumer.