Red Bull partnered with JCDecaux for a dynamic campaign in Chicago, with a refreshing spin on its classic energy drink.

Commuters were captivated by a lively wraparound bus shelter creative with an interactive twist. Back panels featured animation, only to be unveiled by a Snapchat code, revealing people flying high over the city with their new wings while enjoying the beverage. This hidden animation sparked passerby’s curiosity while leaving Red Bull’s signature vitality fresh in their minds.