- A recycling initiative where brand ambassadors, dressed in ancient Roman costumes, urged passers-by to recycle their water bottles in a designated location. Subsequently, they received a 4-digit code, rewarding participants with a free bottle of Römerquelle water.
- An interactive motion sensored game, where participants moved left to right to fill up the bottle on the screen. Players were rewarded with extra points if they avoided unwanted objects, such as dead fish. If players reached a minimum of 250 points, a 4-digit code would appear, allowing them to win a sample of Römerquelle water.
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