Texas-based rideshare company Alto is letting travelers know that they are here to keep you safe on the road, especially during these difficult times. Having recently expanded services in Houston, Alto teamed up with JCDecaux to showcase their brand at George Bush Intercontinental and William P. Hobby Airports!
In between a traditional rideshare app and black car service, Alto gives consumers the option to schedule rides ahead of time or on demand, while giving them a five star rideshare experience. The rideshare company takes consumers’ health and safety into strong consideration, going above and beyond with protective equipment, technology, and cleaning and disinfecting procedures.
 To continue growing their brand, Alto has looked to OOH advertising, successfully reaching Millennials (also known as the rideshare generation), who are leading the airport recovery. Running on high-quality digital units in IAH and HOU, Alto advertises their company mission of safety, consistency, and hospitality while promoting strong brand awareness. Giving travelers the opportunity to test out their services, Alto is offering their first free ride from the airport. JCDecaux’s flexible digital units give brands such as Alto a unique platform to customize consumer messaging and effectively reach their target audience of Millennials while elevating their brand presence.