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As we are shifting into a new season, one cosmetics category has become increasingly prevalent across our street furniture markets and Chicago Digital Network. The transition in the chilly fall climate calls for a renewed beauty routine and skincare brands are answering.
Household brands such as Olay and Clarins are making an impact on our digital billboards and clean beauty labels Biossance and Oak Essentials are sharing their picturesque creatives on our New York digital street furniture. Our high-quality digital graphics allow for the detailed display of textures and consistencies associated with the hydrating aspect of skincare.
As a consumer, spending on this category requires disposable income. Our Chicago and New York City markets offer high exposure to city dwellers who are more likely to spend on these products due to the higher income characteristically made in these metropolitan areas.