JCDecaux out-of-home is keeping Chicago up to speed on NASCAR’s Street Race Weekend.
Start your engines, Chicago! NASCAR comes to the windy city this July, marking the first-ever cup series street race in their 75-year history.
On July 1st and 2nd- the heart of Chicago’s peak tourist season, NASCAR’s Street Race Weekend is expected to see a daily attendance of 50,000 spectators across several live racing events, two A-list concerts, and premium spectator experiences around Grant Park.
Starting months ahead of this monumental race, NASCAR began leveraging JCDecaux street furniture and billboard media across Chicago to drive awareness, anticipation, and of course ticket sales.
In addition to can’t-miss static placements and an eye-catching custom built-out, NASCAR’s campaign efforts also include high-profile digital screens around The Loop and along key Chicago expressways with increasing share-of-voice as the race approaches.
Other recent events in Chicago like Taylor Swift’s concert series and ASCO’s annual meeting likely contributed to record-breaking hotel occupancy rates during the first week of June- a valuable indication that NASCAR is likely to see similar high attendance.
For event organizers including NASCAR, outdoor media continues to be a trusted means of maximizing ad dollars and ensuring mass awareness among locals.