Congratulations to our award-winning advertisers!
Earlier this week, the 2021 Obie Awards ceremony recognized some of the best OOH campaigns of the year, many of which ran on JCDecaux inventory. JCDecaux is proud to have been a partner to these award-winning campaigns!
Over the course of a tumultuous year, consumers looked to brands to get involved and make statements about major social, political, and environmental issues. Reddit and Pernod Ricard took this challenge and ran with it, creating campaigns that captured the attention of the public and many in the industry. Up The Vote by Reddit ran took home Gold in the Media category as well as Silver for Contextual OOH.
Pernod Ricard’s Vote First, Drink Second won Silver in the Food & Beverage category. The campaign, which partnered with Bartle Bogle Hegarty, ran on our New York Digital Network.
Twitter tackled the chaos of 2020 in a different way. Their campaign featuring funny, relevant, and poignant tweets about the end of a big year won Silver in the Media category[DN1] .
Many campaigns over the last year recognized and applauded the courage of healthcare workers in times of crises. Montefiore-Einstein’s stunning campaign for Nurses Week blended the line between advertising and artwork and stood above the pack, winning Gold in the Consumer Goods and Services campaign.
Seven Word Lessons won Bronze in the Nonprofits & Public Sector category for their work with Work In Progress. This campaign, which ran on our CDN network, celebrated and compensated educators for submitting the short lessons featured in their ads at a time when schools across the country were closed.
The Bronze award for Contextual OOH went to U2’s campaign in honor of the 20th anniversary of their album All That You Can’t Leave Behind. Running on our New York digital bus shelters, this visually minimalistic campaign belied sophisticated creative planning- different icons and relevant lyrics would appear depending on specific weather triggers and day parting functionalities.
Another display of creativity awarded at the event was Fox’s West Hollywood bus shelter build out for new show LEGO Masters. This innovate campaign won Bronze in the Custom Installation category for the head turning installation on our Los Angeles digital bus shelter.
Highlighting their continued advertising creativity, Geico was the OBIE 2021 Hall of Fame inductee! The insurance brand’s current campaign features their immediately recognizable Geico Gecko on our Chicago Static Street Furniture.
JCDecaux also partnered with campaigns recognized as finalists: #SendingLove by the World OOH Organization, in the International category, and Nature’s Essential Workers by EarthDay.org in the Nonprofits & Public Services Category.
All the winners and finalists this year showed off the boundless creative potential out of home has to offer. Congratulations to everyone involved! For more information on these award-winning campaigns and more, visit the OBIE’s website.