Michael Kors is front and center at JFK and LAX just in time for this year’s spring/summer New York Fashion Week. This luxury fashion campaign features supermodel Bella Hadid, who is likely to be walking in some of NYFW’s top runway shows.
Visitors will feel like they are in the midst of fashion week from the time they touchdown until they takeoff, experiencing high fashion moments in the spaces of these top airports. Running on a massive full-motion LED screen at JFK and iconic digital portals at LAX, Michael Kors is captivating travelers from coast to coast!
This campaign is also running on New York digital street furniture, featured on our 5th Avenue digital bus shelters. These prime sites are located near high fashion stores, likely to draw in the fashion week crowd during their downtime. The street-level creatives also utilize the drive-to-store strategy, printing the nearby Michael Kors Rockefeller Center location at the bottom of the display.
Check out Michael Kors' full campaign at JFK, LAX, and on New York Digital Street Furniture below!