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Airport advertising provides opportunities for advertisers to create memorable brand experiences!

Tis the season for shopping and gift-giving prep is well under way. During the holiday seasons, brands across all categories ramp up their messaging, and for good reason; eMarketer expects “holiday retail sales to increase 3.3% to $1.262 trillion” in 2022. Memorable and innovative brand experiences, like our new exhibit spaces for Proximo and Moet Hennessey, are a great way to raise awareness, boost sales, and stay top-of-mind.

Hennessy is taking over an unmissable placement in LAX’s Tom Bradley International Terminal to promote their NBA collab collector’s edition Cognac! Placed right in Duty-Free, the exhibit pairs perfectly with the larger-than-life motion creatives on our Concourse Portals. With gorgeous visuals, an exciting display to explore, and point-of-purchase salesperson to make the purchase journey easy and fun, this ad campaign is guaranteed to boost sales.

Miami International Airport is also hosting an innovative liquor advertiser! Proximo has created a World of Tequila for passengers to explore and sample right in one of the airport’s busy rotundas! Consumers are invited to step in and sample a variety of the brand’s offerings. This sipping isn’t just a nice way to welcome travelers to vacation mode- research shows that 35% of consumers will buy the sampled product they tried within the same shopping trip. Sampling is effective with consumers all throughout the marketing funnel- increasing intention to purchase amongst consumers who had already purchased, who heard of the product but never bought it, and consumers who had never heard of the product.

Brand exhibits like these are an excellent way to build brand loyalty. According to a 2021 study from Event Marketer and Mosaic, 91% of consumers are more inclined to purchase the brand’s product or service after participating in a brand activation or experience and 40% felt they become more loyal to the brand.  Responses ranked events and experiences as the second most effective advertising method for understanding product benefits- better than email marketing, online advertising, and social media ads.

Sampling exhibits are just one of the many innovative opportunities available with JCDecaux Airports. From dominations and car placements, recompose lounges to pop-up shops, the possibilities are unlimited.

Published in US news