To promote their newest phone, Samsung has looked to OOH advertising to reach consumers on the street and in airports in top U.S. markets!
 
Dominating on digital ad space throughout LAX, DFW, MIA, BOS, IAH and HOU, Samsung is showcasing the Galaxy Z Fold3 5G and Flip3 5G on JCDecaux’s prestige digital networks and large format digital units. By utilizing digital, they have complete creative freedom, the ability to showcase full-motion content and unlimited flexibility with campaign messaging. With these opportunities afforded by digital, Samsung featured their new phones flipping open, so consumers can visualize their functionality.   
 
Amplifying its airport advertising, Samsung is also running its campaign across our digital and static inventory in New York City, Chicago, and Boston. These major markets are providing exposure to extensive audiences needed to put power behind the launch of a new product.
 
Out-of-home advertising is a highly effective addition to any media plan and continuously increases reach among desired target audiences. JCDecaux’s unmatched reach assists companies like Samsung with new product launches, special promotions and brand awareness campaigns.