After the past year of working from home and spending most one’s time indoors, consumers had a lot of time to self-reflect on their mental and physical characteristics. According to The Economist, the Covid-19 pandemic has fueled a “Zoom -boom” in cosmetic surgery. Due to the increase of video conferencing during the pandemic, decreased exercise and lack of sunlight, consumers have begun to spend hours staring at their appearance and wanting a change. According to the American Academy of Facial Plastic and Reconstructive Surgery, the pandemic has led to a 10% increase in cosmetic surgery across the United States.
 
Breast implant company Sientra is reaching consumers in the #3 market for plastic surgery at Miami International Airport! With the medical conference “The Aesthetic Meeting” being held in Miami from April 29-May 2nd, Sientra has teamed up with JCDecaux to reach attendees and travelers and offer a chance to win a discount on a procedure. With Miami being one of the top tourist destinations in the country, Sientra is able to captivate a wide array of travelers by taking advantage of JCDecaux’s full-motion digital capabilities.