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Sientra is working with JCDecaux to reach conference attendees and travelers at Miami International Airport.
After the past year of working from home and spending most one’s time indoors, consumers had a lot of time to self-reflect on their mental and physical characteristics. According to The Economist, the Covid-19 pandemic has fueled a “Zoom -boom” in cosmetic surgery. Due to the increase of video conferencing during the pandemic, decreased exercise and lack of sunlight, consumers have begun to spend hours staring at their appearance and wanting a change. According to the American Academy of Facial Plastic and Reconstructive Surgery, the pandemic has led to a 10% increase in cosmetic surgery across the United States.
Breast implant company Sientra is reaching consumers in the #3 market for plastic surgery at Miami International Airport! With the medical conference “The Aesthetic Meeting” being held in Miami from April 29-May 2nd, Sientra has teamed up with JCDecaux to reach attendees and travelers and offer a chance to win a discount on a procedure. With Miami being one of the top tourist destinations in the country, Sientra is able to captivate a wide array of travelers by taking advantage of JCDecaux’s full-motion digital capabilities.