For the past several months, the COVID-19 pandemic has ceased any leisurely travel, as many cities across the United States have been put on pause. Cities are now entering their reopening plans with relaxation around regulations being reflected in an increase of mobility patterns.

Citizens of Chicago have been on strict stay-at-home orders since March and are eager to break out of their bubbles and explore the world once again. The tourism industry is realizing that most people are either feel uncomfortable or are unable to travel far from their homes on an airplane as usual. Both Traverse City in Michigan and Door County in Wisconsin are using JCDecaux’s digital billboards to let the Chicago population know that adventure is waiting nearby.
Our Chicago digital network is presenting affordable vacations to millions of people, informing them of easily accessible travel destinations. The medium is also reaching consumers in cars, which is the safest mode of transportation to reach these nearby places.