The US Open provides a chance for brands to harness the energy of the game. With JCDecaux’s street furniture network, advertisers can capture fan attention, build credibility, and create lasting connections on and off the court.
The US Open delivers unmatched energy, drama, and audience excitement. Spectators flood the streets, eager for more than just the thrill of the match. For brands, that moment is ripe for engagement.
Our OOH panels including bus shelters and newsstands reach tennis fans at large including US Open ticket holders as they make their way to and from Flushing Meadows- the official site of the US Open. This includes key advertising locations near major transportation hubs in Manhattan as well as diverse Brooklyn and Queens neighborhoods.
Beyond reaching fans where they live, work, play and commute, JCDecaux OOH also leverages iconic urban backdrops that enhance a brand’s perceived image. For an event as prestigious as the US Open, this is a clear win. US Open street level advertising can be seen up and down Fifth Avenue, 57th Street, and in other affluent retail-driven neighborhoods around Manhattan.
The competitive spirit of the game invites bold creativity; tennis brands can highlight precision and power, while lifestyle or luxury brands may emphasize sophistication and enjoyment. With digital bus shelters, messaging can harness full motion ads and creative variants to further cement brand recognition and awareness; DOOH enables dynamic storytelling that captures fan energy, evokes match-point excitement, and even drives audiences to nearby retail.
Street-level OOH placements also serve as ideal primers for on-site brand experiences; Grey Goose is running campaigns across our shelters and newsstands while offering its signature “Honey Deuce” cocktail at the event; Lacoste is reinforcing its athletic-lifestyle identity across our digital bus shelters while hosting branded pop-ups; Aperol is displaying ads on our street network while serving Aperol Spritz near Arthur Ashe Stadium. These integrated activations combine visibility with immersive moments to create seamless brand touchpoints before, during, and after matches.
At the US Open, every serve, volley, and rally captures attention; out-of-home advertising ensures your brand is part of the action. Using JCDecaux’s newsstands and bus shelters across New York City, brands can align with tournament excitement, amplify awareness, and build credibility where audiences are highly engaged. With the right placement, your campaign reaches fans at the height of their enthusiasm and makes a lasting impression that drives real-world results.