With the US Open in full swing, JCDecaux is providing unmatched urban exposure in New York City for Lacoste’s #FashionSport collection featuring Venus Williams.
Lacoste is building upon its tennis roots with its latest collection of contemporary activewear. With our can’t-miss Manhattan ad faces, the French lifestyle staple is showcasing these threads to US Open attendees, tennis enthusiasts, and fashion-forward consumers at large.
Taking this campaign to the next level is Lacoste’s choice of models; tennis legend and trend-setter Venus Williams alongside Saniyya Sidney, the King Richard actress that played Venus in the Oscar-winning film.
Additional creatives showcase Lacoste’s iconic eyewear collection as the perfect spectator accessory.
Coveted events like the US Open provide key opportunities for contextually relevant messaging among top brands. Accordingly, Lacoste’s current campaign makes the most of out-of-home’s already stand-out placement by telling a story of its longtime association with the tennis world.
While Lacoste drives mass awareness and clout, the US Open itself is using our medium to drive ticket sales throughout the tournament’s run, with bright ads that easily grab the attention of passing pedestrians and idling transit riders.
As the US Open continues to make international headlines, advertisers continue to take full advantage of the hype by standing out among crowded online formats with JCDecaux street furniture.
Check out what New Yorkers had to say about the US Open in our latest episode of StreetViews!